Digital Marketing and Optimization has come out to be powerful next generation tool to underpin your online marketing activities for your business. It has become a scale from where people tend to gauge a business’ trustworthiness and effectiveness. Digital Marketing is the new rage of the Internet Community. The fact is, that people are as addicted to Social Media like they are addicted to Google. Hence for your online marketing success, you too should give as much importance to it as you give to Google.